Categories
Rholene Gerber Professional

My Experience

I have been flaunting around in the Digital Marketing World for more than 10 years now, and it has been a fantastic magic carpet ride.

I have extensive and specialist experience in the following:

Social Media Marketing: Platforms

  • Facebook
  • Instagram
  • LinkedIn
  • Pinterest
  • Twitter
  • TikTok
  • Youtube

Social Media: Back-End

  • Facebook Business Manager
  • Facebook Commerce Manager
  • LinkedIn Campaign Manager Enterprise level
  • LinkedIn Campaign Manager – Company Level

Social Media Marketing: Overall

  • Social Media Strategies (All Platforms)
  • Content Strategies
  • Content Design
  • Content Copy
  • Scheduling & Post Planning
  • Give-Aways & Competition Strategies, Content & Execution
  • Platform & Account Foundation & Setup
  • Software integrations
  • Reporting

Social Media Marketing: Paid Campaigns

  • Brand Awareness
  • Traffic Campaigns
  • GEO-Targeting
  • Lead Generation
  • Engagement Campaigns
  • Shopping Campaigns
  • Conversion Campaigns
  • Campaign Design
  • Campaign Coffee
  • Campaign Set-Up
  • Campaign Reporting

Graphic Design:

  • Print Design
  • Social Media Design
  • Digital Marketing Design
  • Video Creation (Animated)
  • Video Creation
  • Corporate Identity Design
  • Web Design
  • Logo Design
  • Mail Marketing Design
  • Merchandise Design
  • Branding
  • Book Design
  • Presentation Design

Graphic Design: Platforms / Software

  • 2021 Adobe Photoshop
  • 2020 Adobe Illustrator
  • Powtoons
  • 2020 Adobe After Effects

Web Development & Other

  • WordPress
  • MailChimp
  • Word
  • Powerpoint
  • Excel
  • Outlook
  • Woocommerce
  • Shopify
  • Google Analytics

Digital Marketing: Complete

  • Digital Marketing Strategies
  • Google Analytics
  • SEO
  • Social Media Specialist
  • Paid Media Specialist
  • Google Ads
  • Google Display Campaigns
  • Mail Marketing Strategies
  • WhatsApp Business
  • Facebook Business Manager
  • LikedIn Campaign Manager
Categories
Rholene Gerber Professional

What I Do…

I solve brand’s problems they didn’t even know they had. I use my creativity to come up with epic Digital Marketing Strategies and I help brands stand out in the crowd.

Digital Marketing Strategies

I compile, plan and execute a variety of Digital Marketing Strategies. Clients I have worked with before enjoyed the benefits of either their quarterly, half year or full year complete Digital Marketing Strategies. These consisted of the following:

  • Competitor Analysis & Trend Research
  • Content & Campaign Calendars
  • SEO Strategies
  • AdWords Strategies
  • Social Media Content Strategies
  • Social Media Paid Media Strategies
  • E-Mail Marketing Strategies

I ensure that each and every touch point of every digital platform all work together to reach the ultimate goal and our main KPI’s. Here’s a my version of the sales funnel.

I ensure that our monthly theme for our “Always-On” campaigns are executed across all our various platforms, I make sure we play on hot trends and we entice and engage our potential customers where they spend most of their time online. This includes the following:

  • Our monthly theme is pulled through on our keyword SEO articles, our premium blog articles, our social media content for all our platforms, our campaigns (Social Media, AdWords) and our Email Campaigns.
  • Our Burst campaigns are usually done in a “drip-campaign” format with various flights, dates and also pushed through to all our touchpoints like keyword SEO articles, our premium blog articles, our social media content for all our platforms, our campaigns (Social Media, AdWords) and our Email Campaigns.

Complete Social Media Management

From start to finish, whether it’s the perfect execution of setting up pages and accounts, to posting and scheduling organic content, to building bulletproof campaigns that ensure results, I do it all.

I am proficient and specialised in the following platforms for complete management & execution:

  • Facebook
  • Instagram
  • LinkedIn
  • Pinterest
  • Twitter
  • TikTok
  • YouTube

My speciality and skills include:

  • Social Media Strategies
  • Content Design
  • Content Copy
  • Content Planning & Scheduling
  • Facebook Business Manager
  • Facebook Commerce Manager
  • Campaign Creatives
  • Campaign Copy
  • Campaign Set-Up

I have extensive knowledge, skills and experience with the following campaigns on all Social Media Platforms:

  • Brand Awareness
  • Lead Generation
  • Engagement Campaigns
  • Dynamic Ads
  • Collection Ads
  • Video Campaigns
  • Remarketing Campaigns
  • App Install Campaigns

Google Me This & Google Me That

I ensure we’re where our customers are, and that we’re right there displaying our services and products the exact moment our potential clients are looking for it. Social Media and Google is a match made in heaven and a marriage marketers should cherish and treat at all times.

My approach includes the following:

  • SEO Management
  • Themed SEO
  • Themed Blog Articles that are rich in key words
  • PPC Campaigns
  • Google Display Campaigns that match Social Media Campaigns
  • Pinterest re-pinning of Blog Articles to enhance SEO

I enjoy every aspect of my career and I am bursting with passion when it comes to Digital Marketing, and it shows in my campaigns, content, design and work ethics.